“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.” – David Ogilvy
Bio
For over two decades, I’ve been in the business of turning ideas into movements. My work isn’t just about creating pretty pictures or slick taglines; it’s about crafting bold, unforgettable concepts that resonate deep within us.
My portfolio is a testament to this, featuring iconic campaigns for brands like Nissan, MasterCard, JetBlue, and Broadway. Each project wasn’t just a win—it was a chance to tap into a deeper human truth. I don’t just sell products; I sell the feeling of freedom, the security of a promise, the thrill of a new adventure. I sell joy.
I’m an experience curator. I find the cultural pulse, the fleeting moment, and transform it into something lasting. Most recently, I’ve leaned into this passion in a more traditional sense, co-founding an art gallery in Los Angeles. The work I do, whether for a brand or an artist, leaves a mark, and that’s the ultimate goal: to stir souls and create an impact that lasts.