“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.” – David Ogilvy
Bio
Twenty years plus years of staring at screens, of wrestling with briefs, of battling with clients. You think you know what it’s like? You have no idea. This isn’t about pretty pictures. This is about ideas. Big, bold, unapologetic ideas that grab you by the throat and don’t let go.
Nissan, MasterCard, JetBlue, Broadway… the names roll off the tongue like a litany of conquests. Each campaign a battle won, a masterpiece wrung from the chaos. I’m not talking about selling cars, kid. I’m talking about selling dreams. About tapping into that primal scream, that deep-seated desire that lurks beneath the surface. I’m talking about joy. Pure, unadulterated joy.
I’m not just an ad man. I’m a curator of experiences. I sniff out the zeitgeist, I chase the fleeting moment, and I translate it into something unforgettable. Don’t expect pretty pictures and polite applause. Expect the unexpected. Expect to be challenged. Expect to be… moved. Because that’s what it’s all about, isn’t it? Moving people. Stirring souls. Leaving a mark on the world. And trust me, I know how to leave a mark.