Situation
Baseball season presented an opportunity to create a strategic partnership between NorCal Honda and NBC Sports Bay Area. The automotive brand needed to reach engaged sports fans, while NBC Sports Bay Area sought to enhance their baseball coverage with valuable brand integrations.
Task
Develop and execute an integrated marketing partnership that would leverage baseball season to increase Honda’s brand visibility and create engaging experiences for fans across multiple touchpoints.
Action
- Integrated Honda branding into NBC Sports Bay Area’s baseball game broadcasts
- Established physical presence at local baseball stadiums with interactive booths
- Created promotional activities including contests and giveaways
- Developed digital content for NBC Sports Bay Area’s website and social media channels
- Implemented Dynamic Digital SIMs functionality for game calendar reminders
- Produced cross-promotional content featuring Honda vehicles during broadcasts
- Created on-air features that integrated the Honda brand with baseball content
Result
- Viewer engagement 3-5x typical campaigns by Honda