Situation
NorCal Honda needed to increase brand visibility and engagement in the Bay Area market. Meanwhile, NBC Sports Bay Area was looking to enhance its baseball season coverage with strategic partnerships that would add value for viewers.
Task: Create an integrated marketing partnership that would effectively combine NorCal Honda’s brand presence with NBC Sports Bay Area’s baseball coverage, while engaging fans across multiple touchpoints throughout the baseball season.
Action
Implemented a multi-channel partnership strategy that included:
- Integrated Honda branding into game broadcasts on NBC Sports Bay Area
- Established in-stadium promotional presence with interactive fan experiences and giveaways
- Created digital content across NBC Sports Bay Area’s online platforms
- Developed Digital SIMs functionality allowing fans to set game reminder calendars
- Executed cross-promotional content featuring Honda vehicles during game broadcasts
- Expanded reach through social media channels and website integration
Result
- Viewer engagement 3-5x typical campaigns by Honda