Situation

NOLET’S Silver Gin needed to boost market presence and distinguish itself through its fresh botanical characteristics. The brand had some sales momentum but required amplification to reach its full potential.

Task

Create a marketing campaign that would:

  • Increase consumer awareness of NOLET’S Silver Gin
  • Highlight the product’s fresh botanical aesthetic
  • Communicate key product claims
  • Promote the brand’s signature cocktail
  • Build on existing sales momentum

Action

  • Created brand awareness Masthead creative
  • Executed social media takeover campaigns
  • Targeted distribution across 7 key markets
  • Partnered with NOLET’S to ensure brand alignment
  • Integrated product claims and signature cocktail messaging

Result

  • Market share increases