Get Curly vs. Get Straight
Farouk systems partnered with “The Celebrity Apprentice” to promote it’s CHI and BioSilk hair products. Farouk Systems sponsored the show and its products were featured in marketing challenges. Contestants had to promote Farouk’s brands and raise money for charity. The NBC audience also had the opportunity to enter s sweepstakes for a chance to win free CHI and Biosilk products. This partnership gave Farouk Systems exposure and allowed them to align with celebrity contestants.