Las Princesas & Off-Script Campaign
Two Languages. Two Shows. One Production. One Voice.
In this multi-cultural campaign, we developed a branded novela in Spanish and a behind-the-scenes comedy in English for Comcast Xfinity.
We cast talent that represented viable options to star in both the Spanish (Telemundo) and English (NBC) language versions of the XFINITY mini-series.
The content was available on Xfinity’s X1 platform, with non-linear and linear strategies including native, social, along with digital and broadcast tune-in messaging.